Perhaps in a bid to cement their country’s reputation as the world’s leader in citizen-inspired content, a Swedish customer-owned pet insurance company has decided to celebrate their ownership model by surrendering its creative to the tender mercies of the consumer.

However, they might as well abandon the effort after Eva’s request for a team of skydiving cats to spell out her name against the backdrop of an azure sky. Because there’s no topping it, and even if somebody happens to pull off such an achievement, we worry about our ability to handle the emotional wallop it would have to pack in order to compete.

 

(Via Uproxx)

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