Forget about the fashion, music and auto industries. None are driven by trends more aggressively than the booze business.

While some sub-segments virtually re-invent themselves every year, others simply go back to the future to find the next big thing.

The wine world spins like a top on this axis. Need proof? Though floundering for years, the juice from France and Italy is back on top again.

As consumers sip their way back to the origins of wine making, some polarizing flavour profiles are reaching out and grabbing the palates of wine lovers with a grip that even Iron Man would envy.

The hottest “what the heck” wine that has found fame is white moscato. Its romantic sounding name is actually the Italian translation of muscat — one of the oldest families of grapes in the world.

International winemakers have borrowed the term with E & J Gallo’s Barefoot Moscato ($9.95 – $11.99) a prime example of the style’s balance of easy-drinking, plush, white fruit sweetness and low alcohol.

Well chilled, moscato makes for a refreshing warm weather sipper and a fine match with fresh fruit, most cheeses and sugary desserts.

Prices reflect the range across the country. Some products may not be available in all provinces.