I’ve never been one to mess with a good thing, especially when it comes to booze. So for me the blend of hops, yeast, water and grain that defines beer is pretty much perfection.
And while the description of beer includes dozens upon dozens of different varieties that come by their taste profiles naturally, the trend toward flavoured brews is taking the industry by storm.
Beer needs them. Sales have seen better days, and industry innovation seems inspired by 1812 rather than 2012, with old school English-style ales the darlings of the aficionado set.
That’s what’s fun about Coors Light Iced T (12 x 355 ml, $20.31 – $24.99). On the surface it sounds like a mad attempt to attract a summertime audience with a Franken-blend of two totally foreign liquids.
The good news is that in the glass it tastes just like iced tea without losing the subtle malty expression of the suds — and it’s a light beer.
This is the first time the Coors Light brand has been extended outside its singular universe and the pitch hits a solid home run.