It’s a game of inches and ginches, where gridiron warriors sport pigtails and panties.

The outlandish Lingerie Football League (LFL) has announced Abbotsford as its second Canadian franchise in the league’s pursuit of ratings and legitimacy outside the U.S.

“We’re very excited about it,” said LFL Canada chairman Mitchell Mortaza. “We expect B.C. to be very big for us.”

Mortaza must put together a six-team Canadian spinoff of the league, which features women in skimpy two-piece outfits battling it out for football supremacy.

Toronto was the first adopter. Its team ‘ the Toronto Triumph ‘ played in the U.S. league in 2011.

Mortaza admits the premise seems gimmicky, but stands firmly behind the product on the field. “We actually play football. These are real athletes. If this was primarily sold on sex, it would have died out a long time ago.”

The women in LFL still wear helmets, leg protection and shoulder pads during games.