The world’s “first tablet for women,” complete with a pink background and weight loss apps, is being condemned as sexist.
The Middle East-based creator of the device, Eurostar Group, is calling it the first tablet designed for a woman’s “diverse lifestyle.” Based on the pre-loaded selection of apps, that lifestyle includes shopping for groceries, cooking and doing yoga.
Speaking with the Jerusalem Post, Eurostar spokesperson Mani Nair said the Android-powered device “makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications.”
Nair insisted nothing about the tablet was sexist, and compared it to similar products geared towards gamers. However, critics disagree.
“There have always been special books for women concerning sex, how to please your husband, and what to cook for him,” Eman Al Nafjan, a Saudi feminist blogger told the Post. “This is just using technology for the same thing.”
In Saudi Arabia, women are often highly educated, but not allowed to drive or travel without a male escort. As a result, Al Nafjan says they spend a lot of time online and are fully capable of downloading their own apps.
“Whoever made this tablet doesn’t understand us very well,” she said. “We are home all the time and we are extremely tech-savvy.”
Eurostar has sold roughly 7,000 units of the Femme table since its launch in October.