Last year's Bootyfest organizers show off their new Bootyfest jeans. From left:?Tracy Lee, Karla Petersen, Tara Wilkie and Kelsey Finch.

Karla Petersen and her team at Big Rock Brewery are debunking one big myth about events and fundraisers – they usually raise as much money as it costs to host them.

But that little fact didn’t get in their way three years ago when they first started Bootyfest. Like many good ideas in Calgary, this one came to life after a couple of beverages between Big Rock’s Shelagh McNally, Ssubi Foundation’s Philip Ndugga and another friend who owned a jean company.

Ndugga was sharing how he needed to raise funds ASAP for an upcoming trip to Uganda where he was going to build a school. McNally took it on as a challenge.

“Initially we thought we could sell some beer and jeans and donate the money to Ssubi,” explains Petersen. “We only had three weeks to get this party organized.”

How things have changed. The annual event, which is aimed at eradicating poverty in Uganda through The Ssubi Foundation, now is planned a few months in advance and offers Calgarians one bootylicious time. For $50, you get an afternoon of shopping, drinking, eating and entertainment.

While Frankie Joe Rukundo, DJ Wes and Andrea Wettestein entertain the crowd with their musical talents, guests get to snap up the exclusive deals (with drink in hand – and let’s face it, there’s no better way to shop) from Empire Collection and Ginger Laurier. Once you find that perfect pair of jeans, slap them on in the dressing room and get ready to shake your booty!

The whole thing is going down at Big Rock Brewery (5555-76 Ave.) on Saturday, May 28 from 1 p.m. to 6 p.m. Get your tickets at the door or go online at store.bigrockbeer.com/events.

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