This Coca-Cola machine doesn’t want your coins, it wants to be held.

The global beverage maker launched a campaign called ‘Open Happiness’, where thirsty passers were asked to give the ‘Hug Me’ Coke machine an actual hug in return for a cold drink.

“Happiness is contagious. The Coca-Cola Hug Machine is a simple idea to spread some happiness,” Leonardo O’Grady, a spokesman for The Coca-Cola Company, said in a news release.

The big red machine was placed at the National University in Singapore, where it was warmly embraced.

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