It’s official: Vancouver’s Bradley Friesen is the first contestant on the CBC’s Dragon’s Den reality investment show to ink a joint deal with all five dragons.
The pitch for Friesen’s product, dubbed LastCall, was simple ‘ imagine a hangover cure that’s consumed before the drinker goes to bed for the night.
The dragons saw immediately that the preemptive approach would allow the product to be sold in bars right alongside the alcohol it was designed to offset.
Before long, Friesen was down 10 per cent of his company, and up a cool $25,000, along with an impressive television first.
“We aren’t investing in the product,” said dragon and independent investor Bruce Croxon at an event Wednesday. “We’re investing in Brad.”
The LastCall bottles contain only water, with the active powder stored in the proprietary cap. When the cap is turned, the powder drops into the water, creating the drink.
“With our cap, we can cut out a ton of things pre-mixed drinks have to put in there,” said Friesen, Wednesday.
Friesen hopes that this and other patents associated with LastCall will end up being products all their own.
The back of every LastCall bottle will also bear a QR code, scannable with most modern smart-phones, which will direct inebriated customers to their local taxi service.
Friezen said that while LastCall is still waiting for approval from Canadian regulators, they have already been in talks with Bacardi, Heineken, Jim Beam, and other potential partners.