Vancouver’s industrial lands aren’t exactly known for public art, but Douglas Coupland is hoping to change that.

The artist, writer and designer’s latest work is set to be unveiled Friday, a 60-foot tall monolithic, tongue-in-cheek delight at the corner of SW Marine Drive and Ontario Street called “Infinite Tires”.

Commissioned by Canadian Tire though the city’s public art program, Coupland has been working on the soon-to-be landmark for two and a half years.

The series of stacked tires, each smaller than the one beneath it, is a riff on famous Romanian artist Constantin Brancusi’s “Infinite Column” but with the national store chain’s tires.

“It takes on industrial form,” said Coupland. “There isn’t a lot of public art in that area, so I hope it puts people driving by that look at it everyday in a good mood.”

The unveiling of the piece coincides with the Oct. 11 opening of the 7.3-acre shopping centre on the lot, which is home to Canadian Tire, Mark’s and Sport Chek outlets.