Customers can find out if there’s anything fishy about their seafood with a new sustainability partnership between Ocean Wise and ThisFish.
Many people are interested about harvest information nowadays says Ocean Wise spokesperson Mike McDermid.
ThisFish, developed by Ecotrust Canada, is a tracing system that allows consumers to find out harvest details about the seafood that they eat or buy, such as where and how the seafood was raised, directly from the supplier.
Aquarium chef Myke Shaw suggests it’s a two-way street in promoting sustainability.
“Where these fishermen are getting the fish from and how the environment impacts species and species in a given area gives a lot of pinpoint for marine biologists and scientists to know and actually see the effect,” says Shaw. “When more people know about those details, it helps us (chefs) to tell what people should be consuming and shouldn’t be consuming.”
McDermid says that the connection built with fishermen across ThisFish can facilitate sustainability.
Not only does ThisFish connect everyone involved in the supply chain, it also gives chefs more flexibility in creating new dishes that were once foreign to them.
Chef Jo Astudillo says chefs tend to have old habits of using same traditions for a particular product.
“It’s actually changing the concept of creating a menu because you now have the ability to research about everything and use fish that you weren’t accustomed to using,” says Astudillo. “We don’t want to damage things that are not sustainable.”