No trees were harmed in the making of Josh Rachlis’s campaign flyer.
The Green Party candidate for Eglinton–Lawrence spent the weekend crafting his promo out of 100 per cent reusable materials ‘ a guitar, hand-held video camera and his own crooning voice.
His “digital flyer” went live yesterday morning.
“Instead of printing my info on a cut-down tree,” Rachlis, 38, sings in the video, posted on his YouTube channel, “I wrote this song to spread the word digitally.”
The tune ‘ much like the man who penned it ‘ is intentionally silly.
Rachlis, an advertising copywriter by trade and full-time hobby comedian, hopes to bring a bit of humour to politics in his first run for office.
“If you want people to take away what you’re saying, you’ve gotta do it in an interesting way,” he says.
