With the 2012 London Games quickly approaching, a Toronto-based mobile development company, SoFit Mobile, has released a free social-gaming app to engage users to get into the Olympic spirit, while promoting fitness through walking virtual miles to raise money for charities.
The GPS-enabled app is designed to connect users with friends virtually, regardless of geographical and cultural differences, where they can train together and take part in athletic events like the New York Marathon. Users can earn real-life rewards such as medals, coupons and special offers, as well as team up with charities to raise funds for miles walked in events.
“Using the Olympics as a way to inspire more people to get active, SoFit will engage users to take small steps to start living healthier while connecting millions to make the world a better place,” said Olympic figure skater Michelle Kwan in a release.
The app was developed in partnership with the Walk A Mile campaign, which was inspired by the 2012 London Games. SoFit is available for Apple and Android devices.