As far as Twitter is concerned, Rob Ford is the worst.
Of the roughly 43,000 times Toronto’s mayor was mentioned on various social media sites since he took office last December, fewer than 3,000 posts had a positive tone. The remainder split evenly between negative and neutral.
According to research by Social Media Group, Ford’s popularity among plugged-in Torontonians hit new lows this summer ‘ 61 per cent negative ‘ around the time the Fords picked a fight with beloved author Margaret Atwood.
Social Media Group also analyzed message boards, forums, blogs, video and photo sharing sites and Wiki.
These social media patterns aren’t exactly representative, says Ryerson political science professor Neil Thomlinson, but they seem to support what many have been feeling for months: Ford’s honeymoon is over.