Toronto, March 29th, 2012 – Sharing quality news for free, at the right time, in the right place, and in the right format continues to be the recipe for success at Metro, which grew in all 7 markets in which it was measured, according to results released today by the Newspaper Audience Databank (NADbank).
Metro Canada now reaches 1,492,700 daily and 3,388,900 weekly readers coast-to-coast in Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver. In comparison to NADbank 2010 results, this represents an increase of 129,700 readers, or +10%, daily and 372,100, or 11%, weekly readers. These latest results show that Metro Canada continues to reach more adults 18+ than the Globe and Mail and National Post combined.*
In Toronto, Metro held on to its position as the #2 most read daily newspaper in the city, second only to the Toronto Star.
“The NADbank results confirm Metro’s leadership as the daily newspaper of choice for YAMs (youthful, active, metropolitans); says Bill McDonald, President & Publisher of Metro English Canada. “And with our increasing local news force in Toronto, an expanding distribution network, and an exciting brand campaign launching next week, we anticipate our readership in Toronto will continue to grow well into the future.”
SOURCE: NADbank 2011, NADbank 2010; Halifax EMA, Montreal CMA, Ottawa-Gatineau CMA, Toronto EMA, Calgary CMA, Edmonton CMA, Vancouver CMA; weekly refers to 5-day CUME, daily refers to “read yesterday” ; *National Post and Globe and Mail combined weekday reach is 975,900, 7-market summary