A plan to post anti-meat billboards near public schools in Saskatoon, Winnipeg and Ottawa is now a no go.

People for the Ethical Treatment of Animals (PETA) had announced in late September plans to post billboards near schools in those cities asking, “Kids: If you wouldn’t eat your dog, why eat a turkey?”

But now, those billboards won’t be making an appearance before Thanksgiving.

According to Laura Wilson, a campaign co-ordinator with PETA, the organization had found an ad agency that would post the billboards, but not in time for Thanksgiving.

“Our ad was accepted by one ad-company … but unfortunately they had no billboard space available in the area before the holiday,” said Wilson in an email. “So, we weren’t able to get it placed this year.”

PETA had hoped the ads would discourage children from eating meat and spark dialogue with parents about other options for a Thanksgiving feast, but now they’ll be targeting a different holiday dinner.

“Unfortunately … we weren’t able to get the billboards up in time for Thanksgiving, but we are still very interested in running the boards before Christmas,” said Danielle Katz, campaigns manager for PETA.

Alongside the billboards, the organization also had Tofurkey giveaways in other Canadian cities like Calgary and Kelowna. However, there are no events planned for the three cities where PETA intended to distribute the billboards.