Though Barbie has donned many outfits over the decades, she is now suiting up in Red Serge for a limited edition Canada doll.
The Mountie Barbie is representing Canada as part of the iconic figurine’s Dolls of the World collection and features the fun, fashionable female wearing the traditional attire of the Royal Canadian Mounted Police — well, with some slight modifications.
“She’s got a great uniform,” Bianca McGregor, marketing director at the RCMP Heritage Centre in Regina, said on Tuesday of the latest of thousands of outfits worn by the Mattel, Inc. doll.
“Her boots are a little bit high. She probably wouldn’t have a heel, (as) that’s not standard issue — so she is really making a fashion statement.”
McGregor also pointed out that on the back of the doll’s box, Barbie acknowledges that her long hair — about as red as her uniform, in this incarnation — would be up in a tight bun as an RCMP officer. And as a Mountie, she comes sans accessories.
“She really should have a horse, you know, because she is a member of the Royal Canadian Mounted Police,” McGregor quipped, accentuating the word “mounted” to Metro.
The limited edition is being sold at the RCMP Heritage Centre as well as at the official Mountie Shop in Ottawa, with a portion of sales proceeds going toward the RCMP Foundation.
“Our job is to tell the RCMP story,” explained McGregor, whose organization is at arm’s length from the national police force, “and it’s really neat that a brand as strong as Barbie would choose a brand as strong as the RCMP to represent their Canada doll.”
McGregor said that since a shipment of Mountie Barbies arrived on Monday, the dolls have been flying off the shelves — with even a few RCMP members calling to reserve some for themselves.