Sun Country Highway/Dick Robinson Kent Rathwell, president and founder of Sun Country Highway, stands next to the electric Tesla Roadster in Ottawa, holding a bottle of water from the Atlantic Ocean. Rathwell is driving coast to coast promoting emission-free long distance travel.

Celebrating its 50th birthday, the Trans-Canada Highway got a sustainable facelift with the addition of 80 free public charging stations for electric cars.

Highlighting the highway’s new green look, Kent Rathwell, president and founder of Sun Country Highway – the company responsible for developing and placing the charging stations – is driving from coast to coast in an electric car.

“It’s a grassroots approach to an environmentally sustainable country,” Rathwell said in an interview.

Rathwell said long distance travel with an electric vehicle needs an infrastructure to support it – but with 200 charging stations added across the country (and counting), Canada can now support emissions-free travel.

“We are educating Canadians on the advantages of electric vehicles and demonstrating how the adoption of electric vehicles will allow Canada to reduce their carbon emissions…Electric vehicles are key to empowering economies at regional levels without new taxes or carbon penalties.,” Rathwell said in an email.

Starting the trip in Newfoundland in November, Rathwell is making his way across the prairies over the next couple of days, planning to stop at charging stations in Regina and Saskatoon.

“It would have been a lot better to do this in the summer, “ Rathwell added. “But we wanted to prove a point.”

And driving one of only 500 Tesla Roadsters in Canada – a sports car that is 100 per cent electric – Rathwell is making his point in style.

Weather permitting, Rathwell and his car will be at the Delta Regina between 9 a.m. and 10 a.m on Wednesday. He will be at the Bessborough in Saskatoon later on that day between 2 p.m. and 3 p.m..

Fun Factoids

Adding the charging stations makes the Trans-Canada Highway the longest and greenest highway in the world
Sun Country Highway is a sister company to Sun Country Farms, the first green powered company in Saskatchewan
Each charging station is entirely public, accessible and free
Charging stations are placed every 100 to 200 kilometers along the Trans-Canada Highway

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