A new contest at radio Hot 89.9 called “Win a Baby” is drawing both applause and condemnation.

The radio contest, announced yesterday, offers people a chance to win up to three fertility treatments at a local clinic, valued at $35,000. Entrants are required to write a letter to the station explaining why they need the treatment.

To qualify for the top five though, the women need to submit a reference form from a family doctor and will have to undergo a mandatory consultation with fertility specialists. 

Most Facebook and Twitter comments praised the contest,  but some felt it went too far.

“I think we’re crossing some morality lines with this contest … imagine telling your child, you were a prize from a radio station because we had problems conceiving,” wrote Casey Schofield on the station’s Facebook page.

“When one in six couples have trouble conceiving ‘ that’s a huge percentage,” said Hot 89.9 co-host Jeff Mauler. “If we help out those families or individuals who are looking to do this then I think those people who are against it should see the bigger picture and realize that we’re actually trying to help somebody who couldn’t do this otherwise.”