Forget about cotton candy, thrill rides and livestock.

London’s newest fair is all about honing in on your mind, body and spirit.

Sage Fair, which opens Friday at Western Fair District, is, in essence, a bohemian marketplace with 50 vendors offering up everything from yoga sessions to eco-friendly cleaners.

“Our goal is to honour the Earth,” co-founder Valerie Nicholson said. “It’s all local vendors that you wouldn’t come across on your own.”

Nicholson, an Ottawa native living in Burlington, and her business partner stumbled on the idea while organizing traditional job fairs. They liked the idea of working with vendors but wanted to find a way to let their spiritual sides shine.

From that, Sage was born.  

“About a year ago … we just started kind of … meeting people and building contacts,” said Nicholson, who named the fair after her daughter.

The women now have a database of about 1,600 eco-friendly businesses based in Toronto and London. The GTA vendors will have their chance to meet the world when Sage launches next spring at the Sony Centre.

Toronto was a natural choice for staging the event since the city’s already home to a variety of eco-fairs. But pulling the event off in London isn’t a far-flung idea, said Nicholson, whose husband grew up in the Forest City.

“London has an amazing community for this and they have a lot of community resources. … We just found more and more amazing things there,” Nicholson said. “… It’s time for (London’s eco-friendly) culture to come out in the public.”

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