A Halifax-based technology company that was conceptualized in Cape Breton has been purchased by Salesforce.com for a reported $70 million.

The concept for GoInstant was drawn up by co-founders Gavin Uhma, Dave Kim and Kirk Sampson-MacPhee.

On Monday evening, Uhma and a fourth co-founder, Jevon MacDonald of Prince Edward Island, confirmed the acquisition agreement on the GoInstant website. The terms of the deal are not being disclosed.

Salesforce.com is among the world’s largest enterprise cloud computing providers and has similar customers to the ones being sought by GoInstant.

“The entire company will continue moving forward,” said the 27-year-old Uhma. “We’re still GoInstant, we’re just GoInstant – a Salesforce company.”

Founded in early 2010, GoInstant’s co-browse technology allows people to remotely and jointly share the web browsing experience.

Users of GoInstant can type, click, browse and scroll together, which the company says helps in a number of different workflow scenarios between agents and end users.

“It’s really, really exciting,” said Uhma. “It’s a nice relief. It’s a long process, the transaction is a long process so it’s really exciting to let everybody know.

“We worked on it in Cape Breton for almost nine months before moving to Halifax and that’s when we officially formed the company and started raising money and hiring.”