By the standards of the rhetoric that is often heard from the environment movement, it seemed fairly benign.
“When there’s a huge solar energy spill, it’s just called a nice day. Green jobs, not more oil spills”, read the copy for a bright orange Greenpeace billboard slated for Jasper Avenue and 106th Street.
But Pattison Outdoor Advertising, the nationwide billboard giant, rejected the ad, which left local Greenpeace spokesman Mike Hudema baffled. Calls to Pattison from Hudema about the reason for the rejection went unanswered.
“This is what I would call a very gentle ad,” said Hudema. The point of the ad, he said, was to draw some attention to the rash of oil spills in the province, and to extol the virtues of solar and wind power.
A similar billboard went up in California with no problems, and he said Greenpeace was “more than willing” to make any design changes to the billboard. It would have cost Greenpeace $2,800 for a one-month run.
He can only guess that the rejection was “politically motivated in some way,” or perhaps was rejected so it wouldn’t offend Pattison’s oil industry clients.
The sales rep who handled the Greenpeace billboard, when contacted by Metro, said the company has no comment at this time.