Today, we’re thrilled to launch a new metronews.ca, as well as new native apps for iPhone, iPad and Android. Our in-house team has been working alongside some stellar partners on these new digital products for the last few months. Here are some of the things we’re most proud of.
The totally re-imagined web design, which Metro worked with Jet Cooper to create, is cleaner and more focused. Each page is intended to have clear areas to draw your eye while providing several entry points. As you scroll down on this page you’ll notice an example of some app-like functionality we’ve built in: an “article bar” appears along the top of the window allowing you to jump to the next or previous article within a section and keeping the share tools persistently at the top of the page. (After all, Metro is News Worth Sharing.)
If you’re reading this on a mobile or tablet device, you’ve already noticed that metronews.ca is (we believe) the first national news site in Canada to employ a fully responsive design, meaning that no matter what size screen you view this page on, everything should be formatted nicely and properly. It also means that each page only has one URL. No more worrying about sharing the “mobile” version of a page from your smartphone; the same link will format itself properly for almost any device.
A new features section will highlight special in-depth packages from our team of Metro reporters across the country. For example, our Ottawa bureau has offered an interesting look at some of Canada’s youngest politicians.
Speaking of our reporting team, we’ve added editorial staff in almost all of our markets and introduced new local editions to six cities (including, in a bold experiment, four cities where we’re publishing digital-only). Metro now has more than 35 journalists and 45 columnists and bloggers contributing local and national content, not to mention our Metro World News journalists offering global coverage of everything from the entertainment scene in L.A. to fashion trends in London UK.
Finally, many people experience Metro on the go, so in addition to our responsive web design we’ve worked with Xtreme Labs to create what we think are some truly beautiful native apps for iPhone, iPad and Android. You can preview some screenshots and descriptions of the Metro news apps here, but you really have to download them to get the full experience.
Of course, no digital project is every really “done.” We’re already working on some features and upgrades we’re excited to roll-out over the coming months. And we want to hear from you, too. If you see something you like about the new site and apps, or if you have a question or a suggestion, let us know in the comments. We look forward to hearing from you.