HALIFAX – Nova Scotia is launching a campaign to remind fishermen of the importance of wearing life-jackets while working on the water.

It’s called Who Do You Wear Your PFD For?

It’s being run in partnership with the Nova Scotia Fisheries Sector Council, the Fisheries Safety Association of Nova Scotia and the Workers’ Compensation Board.

Heather MacLeod, a spokeswoman for the initiative, says the focus is on getting into fishing communities and talking face-to-face with fishermen and their families.

MacLeod says there’s an urgent need for change in Nova Scotia’s safety culture, adding that there have already been eight fishing industry deaths in Nova Scotia this year.

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