Getty Images/Tim Smith A view of an empty Rexall Place, home of the NHL’s Edmonton Oilers.

Steve Chase and his friends pledge to boycott one NHL game for every game cancelled after Dec. 21 and they’re sticking by it.

The 55-year-old commercial director, a Montrealer who lives in Los Angeles, started a grassroots campaign called Just Drop It that encourages fans to drop everything hockey-related — no merchandise, no TV, no game tickets.

“We don’t want to destroy our game,” he told Metro. “We just want them to pay attention to us.… We decided a fair thing would be to just make it one for one. If you cancel a game, we cancel a game.”

Chase created a video that has been viewed a total of 100,000 times on YouTube and Vimeo, as well as a Facebook page, which already has more than 19,000 likes.

“Our goal was to be heard,” he said. “We’re knocking on the door of that meeting saying, ‘Guys, we’re the people paying you. We’re a little annoyed that you’re disregarding and disrespecting us.’”

Chase said he hopes fans will live up to the pledge’s challenge.

“I hope people stick to it because we need to send a little bit of a message: ‘Guys, don’t do this again,’” he added.

But Dr. Joti Samra, host and psychologist on the Oprah Winfrey Network’s Million Dollar Neighbourhood, said that fans may be upset now about the contract negotiations, but they’re not going to be able to resist the temptation.

“When it comes to sport we’re pretty forgiving fans, whether our team is playing or not, whether they win or not,” she said.

“It’s frustrating now because for a lot of people the big part of their social activities revolve around sports, especially this time of year when the days are shorter, and people are inside more … but fans are fans. They will support the team at the end of the day no matter what.”

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