Metro/Katie Turner Kidoodle.TV vice president Neil Gruninger shows some of the ways kids can watch children-specific programs.

A group of Calgary developers, many of whom are dads, are hoping to launch a product that will not only entertain kids, but also offer some relief for parents.

After his two-year-old son managed to select a very adult program on satellite TV, president of Kidoodle.TV Mike Lowe said he saw a gap in the market.

Kidoodle.TV will operate in a similar way to Netflix but with a specific focus on children’s programming, allowing parents more control over what kids are watching, said Lowe.

“We just wanted to create something that was a safe environment for kids, and even more so for parents — we wanted to make parents’ lives easier,” said Lowe. “Netflix is like Walmart and we want to be like Toys ‘R’ Us, with more of a focus on children.”

Although Kidoodle.TV won’t officially launch until Christmas time, the team launched a trial version of the product last Thursday and currently have roughly 1,000 people signed up to test for free.

“It’s been well above our expectations over the first weekend,” said Lowe.

For more information, go to kidoodle.tv.

Kidoodle facts:

  • The target age for Kidoodle.TV viewers will be between 2 to 8, according to Lowe.
  • Educational shows focusing on things such as health will be offered, as well programming in multiple languages.

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