Calgary, March 29th, 2012 – Sharing quality news for free, at the right time, in the right place, and in the right format continues to be the recipe for success at Metro, which grew in all 7 markets in which it was measured, according to results released today by the Newspaper Audience Databank (NADbank).
Metro Canada now reaches 1,492,700 daily and 3,388,900 weekly readers coast-to-coast in Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver. In comparison to NADbank 2010 results, this represents an increase of 129,700 readers, or +10%, daily and 372,100, or 11%, weekly readers. These latest results show that Metro Canada continues to reach more adults 18+ than the Globe and Mail and National Post combined.*
Locally, Metro Calgary picked up more weekly readers than any other paper in the market. Steve Shrout, Metro Western Canada, Group Publisher also points out: “What an incredible gift, as we are about to celebrate five years in Calgary. Metro Calgary continues to have more than twice as many daily and weekly readers as 24 Hours and with our growing local news team, an expanding distribution network, and an ad campaign set to launch next week, we anticipate this gap will continue to widen.”
SOURCE: NADbank 2011, NADbank 2010; Halifax EMA, Montreal CMA, Ottawa-Gatineau CMA, Toronto EMA, Calgary CMA, Edmonton CMA, Vancouver CMA; weekly refers to 5-day CUME, daily refers to “read yesterday”;*National Post and Globe and Mail combined weekday reach is 975,900, 7-market summary