Calgarians will bear witness to images of aborted fetuses on a weekly basis if a locally based pro-life group sees its boldest campaign to date through.

The Canadian Centre for Bioethical Reform recently launched End the Killing, an advancement of past controversial efforts that have included targeting Calgary high school children with graphic images of unborn fetuses and plastering those same pictures to a truck driven through major commuter areas.

Now, the group hopes by 2020 to grab the attention, at least once a week, of all Calgarians old enough to consider an abortion.

To accomplish this, staff members are preparing a postcard campaign that will target every city mailbox, as well as far more frequent demonstrations in high-traffic areas and in front of schools.

“We are in a war of ideas,” said Stephanie Gray, the group’s co-founder and executive director, who recently told a Judeo-Christian lifestyles website that the group is building “an army, essentially, of foot soldiers.”

The centre’s methods have long drawn criticism from individuals on both sides of the abortion spectrum. Famed Calgary Bishop Fred Henry once deemed their actions a “violation of human dignity.”

Celia Posyniak, executive director for the Kensington Clinic, which offers abortions, said she believes Calgarians have already sent a clear message of disapproval to the centre over its tactics.

“It’s a very short-sighted effort that they make ‘ I think it’s bullying,” she said. “I guess by doing this they’re showing their frustration they haven’t had an impact, so they are shouting even louder.”

Gray dismissed the claims, stating the group has seen an “explosion” of support recently and all calls for social change are initially met with resistance.

“What’s worse, the images of abortion or the act of abortion?” she said. “If people are bothered by seeing these images they should be more bothered by the fact that approximately 5,000 children are being killed every year at the Kensington Clinic.”