Mayor Naheed Nenshi’s game face can be seen on billboards and buses all over the city, thanks to the new Calgary Stampeders 2011 season ads.

All the Stampeders had to do was ask to get Nenshi in their ads.

“He’s an avid supporter of the City of Calgary and certainly an avid supporter of the Calgary Stampeders,” said Lyle Bauer, Stampeders president and operating officer.

According to Bauer, the entire campaign is about the fans. The way they cheer, what they do, and their interactions and excitement at games are all themes that underlie the ads.