I always say there’s a song about everybody and everything, and the song that came to my mind last week as I toured several high-profile marketing and design professionals from Vancouver, Calgary and Boston around a great many of our downtown condo sales offices was the Carly Simon song Nobody Does it Better.

As I’ve mentioned before, Toronto has become the largest high-rise housing market in North America, by far, and based on our tour, there’s no doubt in my mind that the quality of our building and suite design, our exceedingly high interior finish specifications, not to mention our superlative marketing, goes a long way toward explaining the quantity of our sales.

Clearly, nobody buys a new condo suite just because it is well marketed, but once you have made your decision to purchase, you’re bound to be wowed as you check out the plethora of condo presentation centres and model suites currently on the market. The choice of great buildings, locations, amenities and layouts had me relating to the line in the song that goes “Nobody does it half as good.”

Speaking of great buildings, I just had to drive my crew out to Mississauga for a close-up of the already iconic Marilyn Monroe building near Square One. The design of that building is as gutsy as the play to build it in Mississauga, and it says a lot about the entrepreneurial spirit and passion of the developers  — Fernbrook/Cityzen — and the broader development community in the GTA. As Carly Simon would say, “Baby, you’re the best!”

Stephen Dupuis is the President and CEO of the Building Industry & Land Development Association.

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