A week after his public apology for cheating on his wife, Tiger Woods was dropped by big-time sponsor Gatorade, according to Golf Digest.

The sports drink company reportedly canceled a five-year, $100 million contract it had entered into with Woods in 2007.

“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” said a Gatorade statement.

“We wish him all the best.”