This gives a whole new meaning to social drinking.
Just in time for the South by Southwest (SXSW) music, film and interactive conference in Austin, Texas, you can now send someone a beer through Twitter.
A new online app, Tweet-a-beer.com, has arrived with the hope of extending happy hour to the digital world that never sleeps.
Powered by Chirpify, another new technology that enables e-commerce through social media, Tweet-a-Beer requires both the sender and recipient to be on Twitter and have a PayPal account.
Of course, since there is no technology as yet that allows one to teleport actual frosty mugs containing actual liquids, what you’re really doing is depositing $5 into the recipient’s PayPal account along with the imbibing suggestion.
So it’s the thought that counts.
Tweet-a-Beer may sound like gimmicky marketing, but what it also points to is the rising importance of SXSW to interactive companies, especially startups.