Dollar Shave Club, a U.S. company offering a simple model for affordable shaving supplies, is taking aim at the heavily marketed niche with a damn funny product launch video.

The company, which charges a flat monthly rate to keep you supplied with enough razors to keep up with “your handsome-ass grandfather.”

The new service is yet unavailable in Canada, but their Twitter account has promised to let Canadians know when they make their way here.

If Dollar Shave Club manages to honour its claims, the shaving supplies market is about to feel the rumble of a very disruptive force.