Yelp.ca, throwing a party in Edmonton.

Sometimes having a full social calendar can be for a fulltime job. For Brittany Kustra of Yelp.ca, that’s exactly the case.

Most event planners will tell you the biggest stigma they fight is people thinking their jobs are glamorous – that they get to party all the time.

People don’t realize all the work that goes into successfully hosting an event. But, as the first and only Yelp Edmonton hire to date, Kustra has the best of both worlds. Yelp is the only website of its size and kind that reviews absolutely everything a city has to offer, from the dentist to the hottest new restaurant or club. The site started out as a small venture in 2004 and quickly took an international presence.

There are microsites dedicated to major cities all over the world.

When Edmonton debuted its site last year, Yelp.ca needed someone in the city to roll up their sleeves and cultivate an entire online community. It’s not an easy task, but Kustra makes it look effortless.

“For Yelp’s celebration of our first anniversary in Edmonton, we wanted to do something big. This actually is the biggest event we’ve ever done,” says Kustra who teamed up with Suede Lounge (11806 Jasper Ave NW) over Twitter to host the get together. “I hope I stay as calm as I am now.”

Kustra says her biggest challenge has been multi-tasking.

“There are so many vendors, all of which are amazing, but I have to juggle pulling them together while still fulfilling my regular duties,” she shares about her event planning experience.

“I’ve been part of a lot of events before but this is different.” 

Indeed it is. For starters, RSVPing to this open invite on Yelp.ca gives party goers exclusive access to free cocktails, cigars, appetizers, and entertainment from Capital City Burlesque and Sugar Swing Dance Club.

The prohibition themed party is breaking all the rules. Fun will be anything but forbidden – right down to the encouraged costume attire. For more information or to RSVP, head to yelp.ca.

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