The tasteful and even elegant R-Spec has no big wings, no obnoxious colours and no scoops. However, the "R" and "Spec" thing have been done to death by everyone from Acura to Jaguar to Subaru. The badge is small, at least. Speaking of which, there is no "H" badge on the grille of any Genesis.

In Aretha Franklin’s monster hit, she cried out for a little “R-E-S-P-E-C-T.” The one thing you could say about that song and Hyundai’s similarly named Genesis “R-Spec” sedan is that they both have plenty of soul.

Hyundai has confounded more than a few critics with the success of its full-size rear-wheel-drive four-door that was launched for the 2009 model year.

How could the company that brought us the lowly Excel and subsequent econo-runners dare to think that it could run with the big dogs from Detroit, Germany and Japan?

The Genesis was a gutsy call for the Korea-based automaker, especially when fuel prices were surging and the economy was losing steam. But the car’s luxury leanings and comparatively modest price tag (likely aided by a reassuringly lengthy warranty) have allowed the Genesis to carve out a niche. It also spawned the larger and even more luxurious Equus.

For 2012, Hyundai is branching out the Genesis, taking it on a path that involves the development of a performance brand dubbed the R-Spec. Forget the  rather unoriginal “R” and “Spec” to denote performance, and consider that this car actually has real performance.

Engine
The heart of the transformation to R-Spec from an ordinary Genesis sedan sits between the front fenders. The displacement of the automaker’s Tau-branded V8 has been increased to 5.0-litres from 4.6 and the horsepower/torque rating to 429 and 376 pound-feet from 385/333. For comparison, that’s 17 horses more than the much-celebrated-by-Ford-fans 5.0 in the Mustang GT.

The new Hyundai R-Spec, is now the only Genesis V8 model available in Canada and employs the same powerplant as the larger and more luxurious Equus.

Bells and whistles
The R-spec theme continues inside with “tuxedo black” leather combined with bright trim surrounding the control panel and shifter.

And of course Hyundai’s bells-and-whistles department has included most of the desirable items. That means you can count on a standard power sunroof, memory settings for the power front seats, heated front and rear seats plus steering wheel, woodgrain trim, front and rear park assist, backup camera and a 17-speaker premium sound package.

Performance
Despite the power bulge, the R-Spec still returns reasonable fuel economy of 13.1 l/100 km city and 8.1 highway.

On the performance front, Hyundai expects the R-Spec to run zero-to-60-m.p.h. (96 km/h) in the low-five-second range, which is pretty decent for a hefty 1,880-kilogram sedan.

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